The Introduction of Li-Fi
As a millennial one of our biggest issues when visiting someone or going to a new place or even a hotel a question about Wi-Fi arises. Whether it be do they have free Wi-Fi? Or what’s the Wi-Fi code? Millennials biggest issue is being disconnected from the internet. With internet being a huge part of our era Wi-Fi is almost vital to our everyday lives.
Harald Hass, an Austrian professor of the Edinburgh University is responsible for the creation of this new technology called “Li-Fi”. In a test run it was capable of achieving speeds of up to 1 GB a second, let’s put that in a way that almost everyone may understand, that is 100 times faster than average Wi-Fi… One… Hundred… It’s impossible for me to even fathom the speed of internet to be that many times faster than what I am used to. Imagine being able to download movies in mere seconds. We are living in a day and age where its takes minutes, even hours to download movies, music, etc. I know that’s the millennial in me talking but it’s amazing. In addition to that it’s capable of having a bandwidth of up to 10,000 times the bandwidth of the Wi-Fi we are used to using.
When it comes to marketing everyone will be able to take advantage of this. Let me add a real life example to this. Western Illinois University (WIU), the school I attend, has major problems with the Wi-Fi. The Wi-Fi in the dorms is very slow. With the Wi-Fi being extremely slow people in the dorms buy and install routers to make the Wi-Fi faster but in return interrupts the service for other individuals. Insert Li-Fi, now all students are able to enjoy and share the internet with no interruptions. Another real life example is, students at WIU often use Amtrak as a mode of transportation. The Wi-Fi on the trains are slow, along with an already long ride with little to no internet access, Amtrak could lose out on customers because of their aggravation with the Wi-Fi. Insert Li-Fi, Amtrak has a chance to increase its customer base by making the traveling experience much more enjoyable.
Li-Fi can be marketed to companies in the essence of they can be the very first company to use the technology. Places like McDonalds, Starbucks, and bookstores that offer free Wi-Fi can use this. Many people go to those aforementioned stores because they have free internet, I am guilty of this. They can increase the amount of people who enter their establishment with the faster internet. Intelligence agencies have expressed an interest in the potential security of Li-Fi, and airlines are also considering the technology aboard aircrafts.